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Ebook Marketing 5.0: Technology for humanity - Part 1
Ebook Marketing 5.0: Technology for humanity - Part 1 presents the following content: Chapter 1 Welcome to Marketing 5.0: Technology for Humanity; Chapter 2 Generation gap: marketing to baby boomers, X, Y, Z, and alpha; Chapter 3 Prosperity polarization: creating inclusivity and sustainability for society; Chapter 4 Digital divide: making tech personal, social, and experiential; Chapter 5 The digital-ready organization: one strategy doesn’t...
140 p umt 09/12/2022 33 0
Từ khóa: Ebook Marketing 5.0, Marketing 5.0, Technology for Humanity, Prosperity polarization, Human-like technologies, The digital-ready organization
Ebook Marketing 5.0: Technology for humanity - Part 2
Ebook Marketing 5.0: Technology for humanity - Part 2 presents the following content: Chapter 8 Data-driven marketing: building a data ecosystem for better targeting; Chapter 9 Predictive marketing: anticipating market demand with proactive action; Chapter 10 Contextual marketing: making a personalized sense-and-respond experience; Chapter 11 Augmented marketing: delivering tech-empowered human interaction; Chapter 12 Agile marketing:...
81 p umt 09/12/2022 22 0
Từ khóa: Ebook Marketing 5.0, Marketing 5.0, Technology for Humanity, Data-driven marketing, Predictive marketing, Contextual marketing
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