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Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1 presents the following content: Chapter 1: Power shifts to the connected customers; Chapter 2: The paradoxes of marketing to connected customers; Chapter 3: The influential digital subcultures; Chapter 4: Marketing 4.0 in the digital economy; Chapter 5: The new customer path; Chapter 6: Marketing productivity metrics; Chapter 7: Industry archetypes and best practices.
126 p umt 09/12/2022 20 0
Từ khóa: Ebook Marketing 4.0, Marketing 4.0, Traditional Marketing, Digital Marketing, Connected customers, The paradoxes of marketing
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 presents the following content: Chapter 8: Human-centric marketing for brand attraction; Chapter 9: Content marketing for brand curiosity; Chapter 10: Omnichannel marketing for brand commitment; Chapter 11: Engagement marketing for brand affinity.
81 p umt 09/12/2022 21 0
Từ khóa: Ebook Marketing 4.0, Marketing 4.0, Traditional Marketing, Digital Marketing, Human-centric marketing, Content marketing for brand curiosity
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