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Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller
Chapter 2 - Developing marketing strategies and plans. This chapter begins by examining some of the strategic marketing implications in creating customer value. We’ll look at several perspectives on planning and describe how to draw up a formal marketing plan.
38 p umt 23/03/2024 8 0
Từ khóa: Marketing management, Lecture Marketing management, Customer value, Strategic planning, Developing marketing strategies, Marketing plan
Lecture Marketing management: Chapter 4 - Phillip Kotler, Kevin Lane Keller
In this chapter, we consider how firms can develop processes to identify and track important macroenvironment trends. We also outline how marketers can develop good sales forecasts. Chapter 4 will review how they conduct more customized research on specific marketing problems.
22 p umt 23/03/2024 9 0
Từ khóa: Marketing management, Lecture Marketing management, Marketing strategies, Marketing plan, Conducting marketing research, Marketing research
Ebook Global marketing (Fourth edition): Part 2
Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.
270 p umt 21/02/2024 15 0
Từ khóa: Ebook Global marketing, Global marketing, Global product strategies, Global markets, Managing global distribution channels, Managing global advertising, Organizing for global marketing
Utilizing automation marketing in new digital marketing strategy for Vietnamese enterprises
This research would provide the big picture about what digital marketing and automation marketing, are and then go to detail the value and methodology to apply the techniques successfully. The research includes data from recent studies from several organizations who have reliable resources and reputation in implementing automation technologies. It also presents some forecast and fundamental founding from marketing experts all over the world....
11 p umt 21/02/2024 6 0
Từ khóa: Business management in the context of globalisation, Utilizing automation marketing, Digital marketing strategy, Vietnamese enterprises, Automation marketing framework, Digital transformation
Ebook Strategic marketing management: Part 1
Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.
242 p umt 26/01/2024 8 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix
Ebook Strategic marketing management: Part 2
Ebook Strategic marketing management: Part 2 includes contents: Chapter 9 marketing implementation; chapter 10 product management and development; chapter 11 the management of services and not-for-profit marketing; chapter 12 branding and brand management; chapter 13 the promotional mix; chapter 14 pricing and distribution; chapter 15 direct marketing; chapter 16 the application of strategic marketing to various business contexts; chapter 17...
258 p umt 26/01/2024 5 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, Product management, Not-for-profit marketing, Direct marketing
Part 1 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: new paradigms and philosophical insights; contributions from other scientific fields; new philosophical paradigms in marketing; process-based marketing management; neurophilosophy of explanation in economic psychology;...
223 p umt 26/01/2024 8 0
Từ khóa: The Routledge companion to the future of marketing, The future of marketing, New marketing paradigm, Philosophical insights, Process-based marketing management, Economic psychology
Ebook Sales and distribution management: Decisions, strategies, and cases (Sixth edition) - Part 1
Part 1 of ebook "Sales and distribution management: Decisions, strategies, and cases" provides readers with contents including: personal selling and marketing strategy; sales management and the business enterprise; sales management, personal selling, and salesmanship; setting personal-selling objectives; determining sales-related marketing policies; formulating personal- selling strategy; organizing the sales effort; the effective sales...
244 p umt 22/11/2023 15 0
Từ khóa: Sales and distribution management, Sales management, Buyer-seller dyads, Personal-selling objectives, Sales forecasting methods, Sales-related marketing policies, Formulating personal- selling strategy
Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...
834 p umt 22/08/2023 46 0
Từ khóa: Marketing management, Marketing management (15th edition), Philip Kotler, Kevin lane Keller, Capturing marketing insights. Building strong brands, Communicating value, Integrated marketing communications
Ebook Strategic marketing management (8th edition) - Alexander Chernev
Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
307 p umt 22/08/2023 50 0
Từ khóa: Strategic marketing management, Strategic marketing management (8th edition), Alexander Chernev, Strategic marketing, Marketing management, Packaged-goods manufacturers, Value-added service providers
Ebook The Business Book: Big ideas simply explained - Part 2
The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from...
193 p umt 22/08/2023 35 0
Từ khóa: Ebook The Business Book, Big ideas simply explained, The Business Book, Managing finances, Marketing management, Maximize customer benefits
Ebook Supply chain logistics management: Part 1
Part 1 of ebook "Supply chain logistics management" presents the following content: logistics in supply chain management; 21st-century supply chains; lean logistics; customer accommodation; market distribution strategy; procurement and manufacturing strategies; operational integration; technology structure; information networks; enterprise resource planning and execution systems; advanced planning and scheduling;...
301 p umt 21/07/2023 44 0
Từ khóa: Supply chain logistics management, Logistics management, Logistics in supply chain management, Customer accommodation, Market distribution strategy, Operational integration, Enterprise resource planning
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