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Utilizing automation marketing in new digital marketing strategy for Vietnamese enterprises
This research would provide the big picture about what digital marketing and automation marketing, are and then go to detail the value and methodology to apply the techniques successfully. The research includes data from recent studies from several organizations who have reliable resources and reputation in implementing automation technologies. It also presents some forecast and fundamental founding from marketing experts all over the world....
11 p umt 21/02/2024 5 0
Từ khóa: Business management in the context of globalisation, Utilizing automation marketing, Digital marketing strategy, Vietnamese enterprises, Automation marketing framework, Digital transformation
Benefits and risks of digital transformation at the firm level: A literature review
In this study, we aim to review and highlight the benefits and risks of digital transformation at the firm level based on existing publications. Our findings indicate three benefits: enhanced efficiency and productivity, improved customer experience, and data-driven decision-making.
9 p umt 21/02/2024 7 0
Từ khóa: Digital transformation, Literature review, Data-driven decision-making, Existing publications, Utilizing disruptive digital technologies
Ebook Logistics 4.0 - Digital transformation of supply chain management: Part 1
Part 1 book "Logistics 4.0 - Digital transformation of supply chain management" includes content: Introduction and conceptual framework, internet of things and cyber physical systems in SCM, fuzzy decision making in SCM, machine learning in SCM, augmented reality in SCM, blockchain in SCM - The impact of block chain technology for scm potentials, promises, and future directions.
162 p umt 26/01/2024 9 0
Từ khóa: Digital transformation, Supply chain management, Conceptual framework, Cyber physical systems, Machine learning, Augmented reality in SCM, Fuzzy decision making
Ebook Logistics 4.0 - Digital transformation of supply chain management: Part 2
Part 2 book "Logistics 4.0 - Digital transformation of supply chain management" includes content: AI, robotics and autonomous Systems in SCM, smart operations management, maturity models and analysis for industry 4.0 and logistics 4.0, smart and sustainable/green SCM, smart and sustainable green SCM.
207 p umt 26/01/2024 9 0
Từ khóa: Digital transformation, Supply chain management, Autonomous Systems in SCM, Smart operations management, Maturity models, Smart and sustainable
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