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Part 1 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: new paradigms and philosophical insights; contributions from other scientific fields; new philosophical paradigms in marketing; process-based marketing management; neurophilosophy of explanation in economic psychology;...
223 p umt 26/01/2024 8 0
Từ khóa: The Routledge companion to the future of marketing, The future of marketing, New marketing paradigm, Philosophical insights, Process-based marketing management, Economic psychology
Continued part 1, part 2 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: reconnecting with consumers and markets; new methodological insights in scholarly research in the field; genetic, memetic and electromagnetism-like algorithms; the future applications of agent-based modeling in marketing; human–computer interaction;...
280 p umt 26/01/2024 5 0
Từ khóa: The Routledge companion to the future of marketing, The future of marketing, Evaluating customer relationships, Unconventional marketing, Brand engagement, Human–computer interaction
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