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Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller
Chapter 2 - Developing marketing strategies and plans. This chapter begins by examining some of the strategic marketing implications in creating customer value. We’ll look at several perspectives on planning and describe how to draw up a formal marketing plan.
38 p umt 23/03/2024 8 0
Từ khóa: Marketing management, Lecture Marketing management, Customer value, Strategic planning, Developing marketing strategies, Marketing plan
Ebook Strategic marketing management: Part 1
Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.
242 p umt 26/01/2024 8 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix
Ebook Strategic marketing management: Part 2
Ebook Strategic marketing management: Part 2 includes contents: Chapter 9 marketing implementation; chapter 10 product management and development; chapter 11 the management of services and not-for-profit marketing; chapter 12 branding and brand management; chapter 13 the promotional mix; chapter 14 pricing and distribution; chapter 15 direct marketing; chapter 16 the application of strategic marketing to various business contexts; chapter 17...
258 p umt 26/01/2024 4 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, Product management, Not-for-profit marketing, Direct marketing
Ebook Strategic marketing management (8th edition) - Alexander Chernev
Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
307 p umt 22/08/2023 50 0
Từ khóa: Strategic marketing management, Strategic marketing management (8th edition), Alexander Chernev, Strategic marketing, Marketing management, Packaged-goods manufacturers, Value-added service providers
Ebook Marketing management - a relationship approach (2nd edition): Part 1
Part 1 book "Marketing management - a relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.
318 p umt 13/06/2023 18 0
Từ khóa: Marketing management, Analysing relationships, The value chain, Competitor analysis, Customer behaviour, Strategic marketing planning
Ebook Managing quality: Integrating the supply chain (Sixth edition) - Part 1
Ebook Managing quality: Integrating the supply chain (Sixth edition) - Part 1 presents the following content: Differing perspectives on quality, quality theory, strategic quality planning, the voice of the customer, the voice of the market,...
263 p umt 13/12/2022 47 0
Từ khóa: Managing quality, Differing perspectives, Quality theory, Strategic quality planning, The market
Ebook Human resource management (13th edition): Part 1
Ebook Human resource management (13th edition): part 1 presents the following content: Human resource management in organizations, strategic hr management and planning, equal employment opportunity, human resource planning and retention, recruiting and labor markets,...and other contents.
345 p umt 12/12/2022 15 0
Từ khóa: Human resource management, Human resource management in organizations, Strategic HR management, Equal employment opportunity, Human resource planning, Recruiting and labor markets
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