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Utilizing automation marketing in new digital marketing strategy for Vietnamese enterprises

This research would provide the big picture about what digital marketing and automation marketing, are and then go to detail the value and methodology to apply the techniques successfully. The research includes data from recent studies from several organizations who have reliable resources and reputation in implementing automation technologies. It also presents some forecast and fundamental founding from marketing experts all over the world. These information can be considered as principles for automation marketing framework, which would be applied for Vietnamese enterprises.

Từ khóa: Business management in the context of globalisation, Utilizing automation marketing, Digital marketing strategy, Vietnamese enterprises, Automation marketing framework, Digital transformation

11 p tvs_umt 21/02/2024 6 0

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