Ebook The Routledge companion to the future of marketing: Part 1 - Luiz Moutinho, Enrique Bigné, Ajay K. Manrai

Part 1 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: new paradigms and philosophical insights; contributions from other scientific fields; new philosophical paradigms in marketing; process-based marketing management; neurophilosophy of explanation in economic psychology;...