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Ebook International business: The challenges of globalization (Eighth edition - Global edition) - Part 2 includes contents: International financial markets, international monetary system, international strategy and organization, analyzing international opportunities, selecting and managing entry modes,... and other contents.
211 p umt 20/04/2024 8 0
Từ khóa: Ebook International business, International business, International financial markets, International monetary system, International strategy, Managing entry modes
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 includes contents: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 20/04/2024 9 0
Từ khóa: Ebook International marketing management, International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook International marketing management: Text and cases - Part 2
Ebook International marketing management: Text and cases - Part 2 includes contents: International marketing concepts, market competitive forces worldwide, advertising and promotion in international markets, international public relations, international marketing research, distribution of goods worldwide,…and other contents.
306 p umt 20/04/2024 7 0
Từ khóa: Ebook International marketing management, International marketing management, International marketing, International marketing concepts, Market competitive forces worldwide, Imarket competitive forces worldwide
Ebook International marketing (Fourth edition): Part 1
Ebook International marketing (Fourth edition): Part 1 includes contents: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 21/02/2024 13 0
Từ khóa: Ebook International marketing, International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
Ebook International marketing (Fourth edition): Part 2
Ebook International marketing (Fourth edition): Part 2 includes contents: Product decisions for international markets, marketing industrial products and business services, international distribution and retailing, pricing for international markets, international promotion and advertising... and other contents.
389 p umt 21/02/2024 11 0
Từ khóa: Ebook International marketing, International marketing, International markets, Marketing industrial products, Business services, International distribution, International promotion
Ebook The internet supply chain: Impact on accounting and logistics - Part 2
Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...
150 p umt 23/12/2023 19 0
Từ khóa: The internet supply chain, Electronic commerce, Business logistics automation, Accounting for taxation, The global market, International tax loopholes, Real-time financial data
Ebook International marketing - Analysis and strategy (4/E): Part 2
(BQ) Continued part 1, part 2 of the document International marketing - Analysis and strategy has contents: Product strategies - basic decisions and product planning, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,... and other contents.
323 p umt 13/06/2023 24 0
Từ khóa: International marketing, Product strategies, Basic decisions, International money markets, Foreign exchange, International money markets
Ebook International marketing - Analysis and strategy (4/E): Part 1
(BQ) Part 1 of the document International marketing - Analysis and strategy has contents: Nature of international marketing - challenges and opportunities, trade theories and economic development, trade distortions and marketing barriers,... and other contens.
296 p umt 13/06/2023 25 0
Từ khóa: International marketing, Trade theories, Conomic development, Trade distortions, Marketing barriers, Political environment
Ebook Global marketing (5/E): Part 2
(BQ) Part 2 book “Global marketing” has contents: Export modes, intermediate entry modes, hierarchical modes, international sourcing decisions and the role of the sub-supplier, product decisions, distribution decisions, communication decisions, pricing decisions and terms of doing business,… and other contents.
448 p umt 13/06/2023 8 0
Từ khóa: Global marketing, Export modes, Intermediate entry modes, Hierarchical modes, International sourcing decisions, Communication decisions, Pricing decisions
Ebook International marketing (15/E): Part 2
Continued part 1, part 2 of the document International marketing has contents: Global marketing management - planning and organization, products and services for consumers, products and services for businesses, international marketing channels, integrated marketing communications and international advertising,... and other contents.
293 p umt 13/06/2023 13 0
Từ khóa: International marketing, Global marketing management, International marketing channels, Integrated marketing communications, International advertising
Ebook International marketing (15/E): Part 1
Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.
366 p umt 13/06/2023 14 0
Từ khóa: International marketing, Business systems, Assessing global markets, The international legal environment, The political environment
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