- Bạn vui lòng tham khảo Thỏa Thuận Sử Dụng của Thư Viện Số
Tài liệu Thư viện số
Danh mục TaiLieu.VN
Ebook Global marketing (Fourth edition): Part 1
Ebook Global marketing (Fourth edition): Part 1 includes contents: Introduction to global marketing, the global economy, cultural and social forces, political and regulatory climate, global markets, global competitors, global marketing research,... and other conetnts.
307 p umt 21/02/2024 15 0
Từ khóa: Ebook Global marketing, Global marketing, The global economy, Social forces, Regulatory climate, Global markets, Global competitors, Global marketing research
Ebook Global marketing (Fourth edition): Part 2
Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.
270 p umt 21/02/2024 15 0
Từ khóa: Ebook Global marketing, Global marketing, Global product strategies, Global markets, Managing global distribution channels, Managing global advertising, Organizing for global marketing
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p umt 26/01/2024 4 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook The internet supply chain: Impact on accounting and logistics - Part 2
Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...
150 p umt 23/12/2023 19 0
Từ khóa: The internet supply chain, Electronic commerce, Business logistics automation, Accounting for taxation, The global market, International tax loopholes, Real-time financial data
Ebook Global marketing (Sixth edition) - Svend Hollensen
Ebook "Global marketing (Sixth edition)" relects the trend of irms selling and distributing products and services in many countries around the world. It is associated with governments reducing trade and investment barriers, irms manufacturing in multiple countries and foreign irms increasingly competing in domestic markets.
839 p umt 22/08/2023 56 0
Từ khóa: Global marketing, Global marketing (Sixth edition), Svend Hollensen, The global marketing plan, Global experiential marketing, The virtual value chain, The transaction cost analysis model
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p umt 21/07/2023 70 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 1 includes contents: Chapter 1: The global marketing task; Chapter 2: Theoretical foundations; Chapter 3: Cultural foundations; Chapter 4: Country attractiveness; Chapter 5: Export expansion; Chapter 6: Licensing, strategic alliances, FDI.
225 p umt 21/07/2023 32 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Country attractiveness
Ebook Global marketing (5/E): Part 2
(BQ) Part 2 book “Global marketing” has contents: Export modes, intermediate entry modes, hierarchical modes, international sourcing decisions and the role of the sub-supplier, product decisions, distribution decisions, communication decisions, pricing decisions and terms of doing business,… and other contents.
448 p umt 13/06/2023 8 0
Từ khóa: Global marketing, Export modes, Intermediate entry modes, Hierarchical modes, International sourcing decisions, Communication decisions, Pricing decisions
Ebook Global marketing (5/E): Part 1
(BQ) Part 1 book “Global marketing” has contents: Global marketing in the firm, initiation of internationalization, internationalization theories, global marketing research, the political and economic environment, the sociocultural environment, the international market selection process,… and other contents.
353 p umt 13/06/2023 16 0
Từ khóa: Global marketing, Internationalization theories, Global marketing research, the political and economic environment, The sociocultural environment
Ebook International marketing (15/E): Part 2
Continued part 1, part 2 of the document International marketing has contents: Global marketing management - planning and organization, products and services for consumers, products and services for businesses, international marketing channels, integrated marketing communications and international advertising,... and other contents.
293 p umt 13/06/2023 13 0
Từ khóa: International marketing, Global marketing management, International marketing channels, Integrated marketing communications, International advertising
Ebook International marketing (15/E): Part 1
Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.
366 p umt 13/06/2023 14 0
Từ khóa: International marketing, Business systems, Assessing global markets, The international legal environment, The political environment
Ebook Global marketing (9/E): Part 2
(BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.
295 p umt 13/06/2023 12 0
Từ khóa: Global marketing, Product decisions, Pricing decisions, Global marketing channels, Physical distribution, Strategic elements, Competitive advantage
Đăng nhập
Bộ sưu tập nổi bật