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Ebook Global marketing (9th ed): Part 2
Ebook Global marketing (9th ed): Part 2 includes contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.
295 p umt 23/03/2024 14 0
Từ khóa: Global marketing, Product decisions, Pricing decisions, Global marketing channels, Physical distribution, Strategic elements, Competitive advantage
Ebook International marketing - Analysis and strategy (4/E): Part 2
(BQ) Continued part 1, part 2 of the document International marketing - Analysis and strategy has contents: Product strategies - basic decisions and product planning, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,... and other contents.
323 p umt 13/06/2023 24 0
Từ khóa: International marketing, Product strategies, Basic decisions, International money markets, Foreign exchange, International money markets
Ebook Global marketing (9/E): Part 2
(BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.
295 p umt 13/06/2023 12 0
Từ khóa: Global marketing, Product decisions, Pricing decisions, Global marketing channels, Physical distribution, Strategic elements, Competitive advantage
Ebook Supply chain management (6th edition): Part 2
Part 2 book "Supply chain management" has contents: Managing economies of scale in a supply chain - Cycle inventory; managing uncertainty in a supply chain - Safety inventory; determining the optimal level of product availability; transportation in a supply chain; sourcing decisions in a supply chain,...and other contents.
249 p umt 12/06/2023 16 0
Từ khóa: Supply chain management, Cycle inventory, Managing uncertainty, Safety inventory, Product availability, Sourcing decisions, A supply chain
Ebook Consumer behavior & marketing strategy (9th edition): Part 1
Ebook Consumer behavior & marketing strategy (9th edition): part 1 presents the following content: Introduction to consumer behavior and marketing strategy, a framework for consumer analysis, introduction to affect and cognition, consumers' product knowledge and involvement, attention and comprehension, attitudes and intentions, consumer decision making.
296 p umt 12/12/2022 18 0
Từ khóa: Consumer decision making, Consumer behavior, Marketing strategy, A framework for consumer analysis, Consumers' product knowledge
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