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Ebook International business: The challenges of globalization (Eighth edition - Global edition) - Part 2 includes contents: International financial markets, international monetary system, international strategy and organization, analyzing international opportunities, selecting and managing entry modes,... and other contents.
211 p umt 20/04/2024 8 0
Từ khóa: Ebook International business, International business, International financial markets, International monetary system, International strategy, Managing entry modes
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 includes contents: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 20/04/2024 9 0
Từ khóa: Ebook International marketing management, International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook Principles of marketing (14th ed): Part 1
Ebook Principles of marketing (14th/ed): Part 1 includes contents: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior,... and other conetnents.
366 p umt 23/03/2024 11 0
Từ khóa: Ebook Principles of marketing, Principles of marketing, Analyzing the marketing environment, Managing marketing, Consumer buyer behavior, Business markets, Business buyer behavior
Ebook International marketing (Fourth edition): Part 2
Ebook International marketing (Fourth edition): Part 2 includes contents: Product decisions for international markets, marketing industrial products and business services, international distribution and retailing, pricing for international markets, international promotion and advertising... and other contents.
389 p umt 21/02/2024 11 0
Từ khóa: Ebook International marketing, International marketing, International markets, Marketing industrial products, Business services, International distribution, International promotion
Utilizing automation marketing in new digital marketing strategy for Vietnamese enterprises
This research would provide the big picture about what digital marketing and automation marketing, are and then go to detail the value and methodology to apply the techniques successfully. The research includes data from recent studies from several organizations who have reliable resources and reputation in implementing automation technologies. It also presents some forecast and fundamental founding from marketing experts all over the world....
11 p umt 21/02/2024 6 0
Từ khóa: Business management in the context of globalisation, Utilizing automation marketing, Digital marketing strategy, Vietnamese enterprises, Automation marketing framework, Digital transformation
Ebook The internet supply chain: Impact on accounting and logistics - Part 2
Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...
150 p umt 23/12/2023 19 0
Từ khóa: The internet supply chain, Electronic commerce, Business logistics automation, Accounting for taxation, The global market, International tax loopholes, Real-time financial data
Ebook The Business Book: Big ideas simply explained - Part 2
The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from...
193 p umt 22/08/2023 36 0
Từ khóa: Ebook The Business Book, Big ideas simply explained, The Business Book, Managing finances, Marketing management, Maximize customer benefits
Ebook Airline marketing and management: Part 1
Ebook Airline marketing and management: Part 1 present the content the fundamentals; the market for air transport services; the marketing environment; airline business and marketing strategies.
154 p umt 13/06/2023 22 0
Từ khóa: Airline marketing, Airline management, Airline marketing and management, Airline business and marketing strategies, Market for air transport services
Ebook International marketing (15/E): Part 1
Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.
366 p umt 13/06/2023 14 0
Từ khóa: International marketing, Business systems, Assessing global markets, The international legal environment, The political environment
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