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Ebook The Routledge companion to the future of marketing: Part 2 - Luiz Moutinho, Enrique Bigné, Ajay K. Manrai

Continued part 1, part 2 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: reconnecting with consumers and markets; new methodological insights in scholarly research in the field; genetic, memetic and electromagnetism-like algorithms; the future applications of agent-based modeling in marketing; human–computer interaction;...

Từ khóa: The Routledge companion to the future of marketing, The future of marketing, Evaluating customer relationships, Unconventional marketing, Brand engagement, Human–computer interaction

280 p tvs_umt 26/01/2024 6 0

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