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Part 1 of ebook "Logistics and retail management: Emerging issues and new challenges in the retail supply chain" has presents the following content: retail logistics - changes and challenges; relationships in the supply chain; the internationalization of the retail supply chain; the international fashion supply chain and corporate social responsibility; the footwear supply chain - the case of Schuh;...
135 p umt 26/01/2024 12 0
Từ khóa: Logistics and retail management, Retail management, The retail supply chain, Retail trade management, Retail logistics, The supply chain, Changing buyer–seller relationships
Ebook Sales management: Analysis and decision making (6th edition) - Part 1
Part 1 of ebook "Sales management: Analysis and decision making" provides readers with contents including: changing world of sales management; describing the personal selling function; sales careers; defining the strategic role of the sales function; organizational strategies and the sales function; developing the salesforce; directing the salesforce;...
265 p umt 23/12/2023 14 0
Từ khóa: Sales management, Sales executive panel, Sales management process, Sales management trends, Personal selling function, Combination sales jobs, Customer relationship management
Ebook Logistics management and strategy (3rd edition): Part 2
Part 2 book "Logistics management and strategy" includes content: Supply chain planning and control, the agile supply chain, integrating the supply chain, purchasing and supply relationships, logistics future challenges and opportunities.
146 p umt 23/12/2023 14 0
Từ khóa: Logistics management, Logistics management and strategy, Supply chain planning, The agile supply chain, Integrating the supply chain, Supply relationships
Lecture Supply chain management - Chapter 3: Sourcing and procurement
Lecture Supply chain management - Chapter 3: Sourcing and procurement, help students should be able to: gain the concept of sourcing, purchasing and procurement; apply the principles of the drivers of procurement value; use the procurement core-processes; approach the management of the supply base;...
46 p umt 23/12/2023 9 0
Từ khóa: Lecture Supply chain management, Supply chain management, Sourcing and procurement, Supplier relationship management, Categories of purchasing, The firm’s strategic goals, Contract management, Logistics service outsource
Ebook Marketing management - a relationship approach (2nd edition): Part 1
Part 1 book "Marketing management - a relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.
318 p umt 13/06/2023 18 0
Từ khóa: Marketing management, Analysing relationships, The value chain, Competitor analysis, Customer behaviour, Strategic marketing planning
Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2
Ebook E-business and e-commerce management: Strategy, implementation and practice - Part 2 presents the following content: Chapter 5 e-business strategy, chapter 6 supply chain management, chapter 7 e-procurement, chapter 8 e-marketing, chapter 9 customer relationship management, chapter 10 change management, chapter 11 analysis and design, chapter 12 implementation and maintenance. Please refer to the documentation for more details.
514 p umt 12/06/2023 16 0
Từ khóa: Business enterprises, Computer networks, E-business and e-commerce management, E-commerce management, Supply chain management, Customer relationship management
Ebook Customer relationship management
Ebook "Customer relationship management - How to turn a good business into a great one" present the content customer relationship management demystified; why do customers defect; the economics of customer care; defining customer service excellence; achieving service excellence; managing for customer satisfaction; customer-focused selling and marketing skills; connecting with customers in the digital age; the ten keys to outstanding customer...
239 p umt 12/06/2023 8 0
Từ khóa: Customer relationship management, Turn a good business into a great one, Customer relationship management demystified, Defining customer service excellence, Achieving service excellence
Ebook CRM in financial services – A practical guide to making customer relationship management work
Ebook "CRM in financial services – A practical guide to making customer relationship management work" present the content: the state of CRM in financial services in the UK; uncertain directions in Europe and south Africa; assessing the quality of customer management in financial services; e-business impact on customer management in financial services: an overview; the impact of e-business on financial services marketing and marketers;...
721 p umt 12/06/2023 27 0
Từ khóa: CRM in financial services, Practical guide, Making customer relationship management work, E-business on financial services marketing, Managing marketing in the e-world
Supply management (8th edition): Part 2
Part 2 book "supply management" has contents: total cost of ownership, price and cost analysis, methods of compensation, contract formation and legal issues, contract and relationship management, ethics and social responsibilities, production and inventory control,...and other contents.
306 p umt 12/06/2023 11 0
Từ khóa: Supply management, Cost analysis, Methods of compensation, Contract formation, Inventory control, Social responsibilities, Relationship management
Ebook Principles of supply chain management (3rd edition): Part 2
Ebook Principles of supply chain management (3rd edition): Part 2 presents the following content: Customer relationship management, global location decisions, service response logistics, supply chain process integration, performance measurement along the supply chain.
274 p umt 12/06/2023 6 0
Từ khóa: Supply chain management, Customer relationship management, Global location decisions, Service response logistics, Supply chain process integration, Performance measurement along
Ebook Marketing an introduction: Part 1
Part 1 book “Marketing an introduction” has contents: Company and marketing strategy - partnering to build customer relationships, the marketing environment, managing marketing information, consumer and business buyer behavior, product, services and branding strategy, product, services and branding strategy, … and other contents.
360 p umt 12/12/2022 12 0
Từ khóa: Marketing an introduction, Marketing strategy, Build customer relationships, The marketing environment, Managing marketing information, Branding strategy, Business buyer behavior
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design,...
98 p umt 09/12/2022 28 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Business-to-business marketing, Corporate branding, Customer relationship management, Financial marketing
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