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Ebook International business: The challenges of globalization (Eighth edition - Global edition) - Part 2 includes contents: International financial markets, international monetary system, international strategy and organization, analyzing international opportunities, selecting and managing entry modes,... and other contents.
211 p umt 20/04/2024 8 0
Từ khóa: Ebook International business, International business, International financial markets, International monetary system, International strategy, Managing entry modes
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 includes contents: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 20/04/2024 9 0
Từ khóa: Ebook International marketing management, International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook International marketing management: Text and cases - Part 2
Ebook International marketing management: Text and cases - Part 2 includes contents: International marketing concepts, market competitive forces worldwide, advertising and promotion in international markets, international public relations, international marketing research, distribution of goods worldwide,…and other contents.
306 p umt 20/04/2024 7 0
Từ khóa: Ebook International marketing management, International marketing management, International marketing, International marketing concepts, Market competitive forces worldwide, Imarket competitive forces worldwide
Ebook Principles of marketing (14th ed): Part 1
Ebook Principles of marketing (14th/ed): Part 1 includes contents: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior,... and other conetnents.
366 p umt 23/03/2024 11 0
Từ khóa: Ebook Principles of marketing, Principles of marketing, Analyzing the marketing environment, Managing marketing, Consumer buyer behavior, Business markets, Business buyer behavior
Ebook Principles of marketing (14th ed): Part 2
Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 23/03/2024 13 0
Từ khóa: Ebook Principles of marketing, Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
Ebook Global marketing (Fourth edition): Part 1
Ebook Global marketing (Fourth edition): Part 1 includes contents: Introduction to global marketing, the global economy, cultural and social forces, political and regulatory climate, global markets, global competitors, global marketing research,... and other conetnts.
307 p umt 21/02/2024 15 0
Từ khóa: Ebook Global marketing, Global marketing, The global economy, Social forces, Regulatory climate, Global markets, Global competitors, Global marketing research
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