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Ebook Global marketing (Fourth edition): Part 2
Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.
270 p umt 21/02/2024 15 0
Từ khóa: Ebook Global marketing, Global marketing, Global product strategies, Global markets, Managing global distribution channels, Managing global advertising, Organizing for global marketing
Ebook International marketing (Fourth edition): Part 1
Ebook International marketing (Fourth edition): Part 1 includes contents: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.
357 p umt 21/02/2024 13 0
Từ khóa: Ebook International marketing, International marketing, Cultural dynamics, Legal environment, The international political, Cultural dynamics, Researching international markets
Ebook International marketing (Fourth edition): Part 2
Ebook International marketing (Fourth edition): Part 2 includes contents: Product decisions for international markets, marketing industrial products and business services, international distribution and retailing, pricing for international markets, international promotion and advertising... and other contents.
389 p umt 21/02/2024 11 0
Từ khóa: Ebook International marketing, International marketing, International markets, Marketing industrial products, Business services, International distribution, International promotion
Ebook Marketing, planning and strategy (6th edition): Part 1
Ebook Marketing, planning and strategy (6th edition): Part 1 presents the following content: Chapter 1 - marketing and the concept of planning and strategy, chapter 2 - strategic marketing, chapter 3 - corporate appraisal, chapter 4 - understanding competition, chapter 5 - focusing on the customer, chapter 6 - scanning the environment, chapter 7 - measuring strengths and weaknesses, chapter 8 - developing marketing objectives and goals,...
485 p umt 26/01/2024 6 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Strategic marketing, Corporate appraisal, Developing marketing objectives, Portfolio analysis
Ebook Marketing, planning and strategy (6th edition): Part 2
Ebook Marketing, planning and strategy (6th edition): Part 2 presents the following content: Chapter 17 - Promotion Strategies; Chapter 18 - Global market strategies; Chapter 19 - The Gillette Company (A); Chapter 20 - The Gillette Company (B); Chapter 21 - Dell Computer Corporation; Chapter 22 - Kodak vs. Fuji; Chapter 23 – Loblaws; Chapter 24 – CIBC; Chapter 25 - The Nottoway Plantation, Restaurant, and Inn: The White Castle of...
446 p umt 26/01/2024 4 0
Từ khóa: Ebook Marketing planning and strategy, Marketing planning and strategy, Promotion strategies, Global market strategies, Product strategies, Market strategies, Strategic tools
Ebook Strategic marketing management: Part 1
Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.
242 p umt 26/01/2024 8 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix
Ebook Strategic marketing management: Part 2
Ebook Strategic marketing management: Part 2 includes contents: Chapter 9 marketing implementation; chapter 10 product management and development; chapter 11 the management of services and not-for-profit marketing; chapter 12 branding and brand management; chapter 13 the promotional mix; chapter 14 pricing and distribution; chapter 15 direct marketing; chapter 16 the application of strategic marketing to various business contexts; chapter 17...
258 p umt 26/01/2024 5 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, Product management, Not-for-profit marketing, Direct marketing
Ebook The Business Book: Big ideas simply explained - Part 2
The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from...
193 p umt 22/08/2023 35 0
Từ khóa: Ebook The Business Book, Big ideas simply explained, The Business Book, Managing finances, Marketing management, Maximize customer benefits
Ebook Swing trading for dummies: Part 1
Ebook Swing trading for dummies: Part 1 presents the following content: Chapter 1: Swing trading from A to Z; Chapter 2: Understanding the swing trader’s two main strategies; Chapter 3: Getting started with administrative tasks; Chapter 4: Charting the market; Chapter 5: Asking technical indicators for directions; Chapter 6: Analyzing charts to trade trends, ranges, or both.
161 p umt 22/08/2023 35 0
Từ khóa: Ebook Swing trading for dummies, Swing trading for dummies, Swing trading, Getting started with administrative tasks, Charting the market, Analyzing charts to trade trends
Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p umt 21/07/2023 39 0
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Marketing management (14e): Part 1
Ebook Marketing management (14e): Part 1 includes contents: Part 1 understanding marketing management, part 2 capturing marketing insights, part 3 connecting with customers, part 4 building strong brands.
346 p umt 21/07/2023 36 0
Từ khóa: Ebook Marketing management, Marketing management, Capturing marketing insights, Connecting with customers, Building strong brands, Marketing strategies
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p umt 21/07/2023 70 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
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