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Ebook Managing Football: An International Perspective
Managing Football: An International Perspective therefore sets out to examine football in this context. It is recognised that football has a proud,noble heritage as a cultural asset that is worth preserving. However, the underlying premise of the book is that football today faces a future that increasingly requires people involved in, or associated with, the sport to adopta professional, strategic, and sometimes...
515 p umt 11/12/2022 16 0
Từ khóa: Ebook Managing Football, Managing Football, Sports marketing, Finance in the football industry, Public relations, Global development, Sports marketing
Ebook Digital Marketing: Strategy, Implementation and practice - Part 1
Ebook Digital Marketing: Strategy, Implementation and practice - Part 1 presents the following content: Introducing digital marketing, online marketplace analysis: micro-environment, the online macro-environment, digital marketing strategy, the impact of digital media and technology on the marketing mix, relationship marketing using digital platforms.
378 p umt 09/12/2022 18 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Online marketplace analysis, Digital marketing strategy, Marketing mix
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2
Ebook Digital Marketing: Strategy, Implementation and practice - Part 2 presents the following content: Delivering the online customer experience, campaign planning for digital media, marketing communications using digital media channels, evaluation and improvement of digital channel performance, business-to-consumer digital marketing practice, business-to-business digital-marketing practice.
351 p umt 09/12/2022 32 0
Từ khóa: Ebook Digital Marketing, Digital marketing fundamentals, Digital marketing strategy development, Campaign planning for digital media, Marketing communications, Digital channel performance
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 1 presents the following content: Advertising, brands, business-to-business marketing, change, communication and promotion, companies, competitive advantage, competitors, consultants, corporate branding, creativity, customer needs, customer orientation, customer relationship management (CRM), customers, customer satisfaction, database marketing, design,...
98 p umt 09/12/2022 28 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Business-to-business marketing, Corporate branding, Customer relationship management, Financial marketing
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 2
Ebook Marketing Insights from A to Z: 80 concepts every manager needs to know – Part 2 presents the following content: Innovation, intangible assets, international marketing, internet and e-business, leadership, loyalty, management, marketing assets and resources, marketing department interfaces, marketing ethics, marketing mix, marketing plans, marketing research, marketing roles and skills, markets, media, mission, new product development,...
124 p umt 09/12/2022 32 0
Từ khóa: Marketing Insights from A to Z, Ebook Marketing Insights from A to Z, Intangible assets, International marketing, Marketing assets, Marketing department interfaces
Ebook Marketing 5.0: Technology for humanity - Part 1
Ebook Marketing 5.0: Technology for humanity - Part 1 presents the following content: Chapter 1 Welcome to Marketing 5.0: Technology for Humanity; Chapter 2 Generation gap: marketing to baby boomers, X, Y, Z, and alpha; Chapter 3 Prosperity polarization: creating inclusivity and sustainability for society; Chapter 4 Digital divide: making tech personal, social, and experiential; Chapter 5 The digital-ready organization: one strategy doesn’t...
140 p umt 09/12/2022 33 0
Từ khóa: Ebook Marketing 5.0, Marketing 5.0, Technology for Humanity, Prosperity polarization, Human-like technologies, The digital-ready organization
Ebook Marketing 5.0: Technology for humanity - Part 2
Ebook Marketing 5.0: Technology for humanity - Part 2 presents the following content: Chapter 8 Data-driven marketing: building a data ecosystem for better targeting; Chapter 9 Predictive marketing: anticipating market demand with proactive action; Chapter 10 Contextual marketing: making a personalized sense-and-respond experience; Chapter 11 Augmented marketing: delivering tech-empowered human interaction; Chapter 12 Agile marketing:...
81 p umt 09/12/2022 22 0
Từ khóa: Ebook Marketing 5.0, Marketing 5.0, Technology for Humanity, Data-driven marketing, Predictive marketing, Contextual marketing
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 1 presents the following content: Chapter 1: Power shifts to the connected customers; Chapter 2: The paradoxes of marketing to connected customers; Chapter 3: The influential digital subcultures; Chapter 4: Marketing 4.0 in the digital economy; Chapter 5: The new customer path; Chapter 6: Marketing productivity metrics; Chapter 7: Industry archetypes and best practices.
126 p umt 09/12/2022 20 0
Từ khóa: Ebook Marketing 4.0, Marketing 4.0, Traditional Marketing, Digital Marketing, Connected customers, The paradoxes of marketing
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2
Ebook Marketing 4.0: Moving from Traditional to Digital – Part 2 presents the following content: Chapter 8: Human-centric marketing for brand attraction; Chapter 9: Content marketing for brand curiosity; Chapter 10: Omnichannel marketing for brand commitment; Chapter 11: Engagement marketing for brand affinity.
81 p umt 09/12/2022 21 0
Từ khóa: Ebook Marketing 4.0, Marketing 4.0, Traditional Marketing, Digital Marketing, Human-centric marketing, Content marketing for brand curiosity
Ebook Marketing 3.0: From products to customers to the human spirit - Part 1
Ebook Marketing 3.0: From products to customers to the human spirit - Part 1 presents the following content: Chapter one: welcome to marketing 3.0, chapter two: future model for marketing 3.0, chapter three: marketing the mission to the consumers, chapter four: marketing the values to the employees, chapter five: marketing the values to the channel partners, chapter six: marketing the vision to the shareholders.
136 p umt 09/12/2022 22 0
Từ khóa: Ebook Marketing, Philip Kotler, Marketing 3.0, Human spirit, Future model for marketing 3.0, Marketing the values to the employees, Channel partners
Ebook Marketing 3.0: From products to customers to the human spirit - Part 2
Ebook Marketing 3.0: From products to customers to the human spirit - Part 2 presents the following content: Chapter seven: delivering socio-cultural transformation, chapter eight: creating emerging market entrepreneurs, chapter nine: striving for environmental sustainability, chapter ten: putting it all together.
71 p umt 09/12/2022 16 0
Từ khóa: Ebook Marketing, Philip Kotler, Marketing 3.0, Human spirit, Delivering socio-cultural transformation, Creating emerging market entrepreneurs
Ebook Dictionary of Marketing (Third edition) - A. Ivanovic MBA, P.H. Collin
Dictionary of Marketing (Third edition) provides the user with a comprehensive vocabulary of terms used in marketing. It covers such aspects of the subject as market research, advertising, promotional aids and selling techniques. The main words are explained in simple English, and, where appropriate, examples are given to show how the words are used in context. Quotations are also given from various magazines and journals, which give an idea...
305 p umt 09/12/2022 26 0
Từ khóa: Ebook Dictionary of Marketing, Dictionary of Marketing, Từ điển Marketing, Tiếng Anh ngành Marketing, Thuật ngữ chuyên ngành, Từ điển chuyên ngành Marketing
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