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Utilizing automation marketing in new digital marketing strategy for Vietnamese enterprises
This research would provide the big picture about what digital marketing and automation marketing, are and then go to detail the value and methodology to apply the techniques successfully. The research includes data from recent studies from several organizations who have reliable resources and reputation in implementing automation technologies. It also presents some forecast and fundamental founding from marketing experts all over the world....
11 p umt 21/02/2024 6 0
Từ khóa: Business management in the context of globalisation, Utilizing automation marketing, Digital marketing strategy, Vietnamese enterprises, Automation marketing framework, Digital transformation
Ebook Strategic marketing management: Part 1
Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.
242 p umt 26/01/2024 8 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix
Part 1 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: new paradigms and philosophical insights; contributions from other scientific fields; new philosophical paradigms in marketing; process-based marketing management; neurophilosophy of explanation in economic psychology;...
223 p umt 26/01/2024 8 0
Từ khóa: The Routledge companion to the future of marketing, The future of marketing, New marketing paradigm, Philosophical insights, Process-based marketing management, Economic psychology
Continued part 1, part 2 of ebook "The Routledge companion to the future of marketing" provides readers with contents including: reconnecting with consumers and markets; new methodological insights in scholarly research in the field; genetic, memetic and electromagnetism-like algorithms; the future applications of agent-based modeling in marketing; human–computer interaction;...
280 p umt 26/01/2024 5 0
Từ khóa: The Routledge companion to the future of marketing, The future of marketing, Evaluating customer relationships, Unconventional marketing, Brand engagement, Human–computer interaction
Ebook The internet supply chain: Impact on accounting and logistics - Part 2
Continued part 1, part 2 of ebook "The internet supply chain: Impact on accounting and logistics" provides readers with contents including: the changing responsibilities of senior management in a modern firm; one of the big challenges with electronic commerce; getting our company ready for shifts in market power; the real revolution in computers and communications is in logistics; operational risk with supply chain: privacy and security;...
150 p umt 23/12/2023 19 0
Từ khóa: The internet supply chain, Electronic commerce, Business logistics automation, Accounting for taxation, The global market, International tax loopholes, Real-time financial data
Mục đích của nghiên cứu này là phân tích mối quan hệ giữa các yếu tố cơ bản trong hoạt động Marketing, cụ thể là Marketing Mix (7Ps) ảnh hưởng như thể nào đến sự hài lòng khách hàng tại 88 cửa hàng The Coffee House đang kinh doanh tại Thành phố Hồ Chí Minh. Mời các bạn tham khảo!
18 p umt 22/11/2023 6 0
Từ khóa: Chiến lược marketing mix, Sự hài lòng của khách hàng, Thương hiệu cà phê “the coffee house”, Thị trường thực phẩm và đồ uống, Chất lượng dịch vụ khách hàng
Bài viết Nghiên cứu các yếu tố ảnh hưởng đến ý định mua sản phẩm dung dịch vệ sinh nam Loli & The Wolf của sinh viên Hutech với mục đích những yếu tố tác động trực tiếp đến ý định mua sản phẩm dung dịch vệ sinh nam mà cụ thể là của thương hiệu Loli & The Wolf dành cho sinh viên Hutech.
8 p umt 23/10/2023 31 0
Từ khóa: Dung dịch vệ sinh nam, Dung dịch vệ sinh nam Loli & The Wolf, Chăm sóc sức khỏe nam giới, Sức khỏe vùng kín, Marketing bán hàng
Ebook Global marketing (Sixth edition) - Svend Hollensen
Ebook "Global marketing (Sixth edition)" relects the trend of irms selling and distributing products and services in many countries around the world. It is associated with governments reducing trade and investment barriers, irms manufacturing in multiple countries and foreign irms increasingly competing in domestic markets.
839 p umt 22/08/2023 57 0
Từ khóa: Global marketing, Global marketing (Sixth edition), Svend Hollensen, The global marketing plan, Global experiential marketing, The virtual value chain, The transaction cost analysis model
Ebook The Business Book: Big ideas simply explained - Part 2
The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from...
193 p umt 22/08/2023 35 0
Từ khóa: Ebook The Business Book, Big ideas simply explained, The Business Book, Managing finances, Marketing management, Maximize customer benefits
Ebook Swing trading for dummies: Part 1
Ebook Swing trading for dummies: Part 1 presents the following content: Chapter 1: Swing trading from A to Z; Chapter 2: Understanding the swing trader’s two main strategies; Chapter 3: Getting started with administrative tasks; Chapter 4: Charting the market; Chapter 5: Asking technical indicators for directions; Chapter 6: Analyzing charts to trade trends, ranges, or both.
161 p umt 22/08/2023 35 0
Từ khóa: Ebook Swing trading for dummies, Swing trading for dummies, Swing trading, Getting started with administrative tasks, Charting the market, Analyzing charts to trade trends
Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p umt 21/07/2023 39 0
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Housing markets & planning policy
Ebook Housing markets & planning policy present the content: the housing problem; spatial structure of housing markets; understanding housing submarkets; dynamics of the housing market; planning for the housing market; planning policies and the market; conclusions and the way forward.
217 p umt 13/06/2023 15 0
Từ khóa: Housing markets, Planning policy, Housing markets and planning policy, Housing problem, Spatial structure of housing markets, Planning for the housing market
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