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Continued part 1, part 2 of ebook "Reputation management: The key to successful public relations and corporate communication" provides readers with contents including: investor relations; global corporate communication; integrated communication; issues management; crisis communication; corporate responsibility; challenges and opportunities in public relations and corporate communication;...
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Từ khóa: Reputation management, Public relations, Corporate communication, Investor relations, Global corporate communication, Integrated communication, Crisis communication, Corporate responsibility
Part 1 of ebook "Reputation management: The key to successful public relations and corporate communication" provides readers with contents including: reputation management; ethics and communication; media relations; new media; employee communication; government relations; community relations;...
231 p umt 23/10/2023 34 0
Từ khóa: Reputation management, Public relations, Corporate communication, Reputation management, Media relations, Employee communication, Government relations, Community relations
Ebook Contemporary marketing (15th edition): Part 2
Part 2 book "Contemporary marketing" has contents: Marketing channels and supply chain management; retailers, wholesalers, and direct marketers; integrated marketing communications; advertising and public relations; personal selling and sales promotion,...and other contents.
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Từ khóa: Contemporary marketing, Supply chain management, Direct marketers, Integrated marketing communications, Public relations, Personal selling, Sales promotion
Ebook Marketing an introduction: Part 2
Part 2 book “Marketing an introduction” has contents: Marketing channels and supply chain management, retailing and wholesaling, communicating customer value - advertising, sales promotion and public relations, marketing in the digital age,… and other contents.
289 p umt 12/12/2022 29 0
Từ khóa: Marketing an introduction, Marketing channels, Supply chain management, Communicating customer value, Public relations, Marketing in the digital age, The global marketplace
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