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Ebook Strategic international management: Text and cases (3rd edition): Part 1
Part 1 of ebook "Strategic international management: Text and cases" provides readers with contents including: introduction to strategic international management; multinational corporations as networks; the integration/responsiveness- and the AAA-frameworks; important international management theories; the external environment; the role of country culture in international management...
231 p umt 25/05/2024 6 0
Từ khóa: Strategic international management, International management, The AAA-Frameworks, Motives for Internationalisation, The external environment, Competitive advantage, International management theories
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