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Continued part 1, part 2 of ebook "Project management, planning and control: Managing engineering, construction and manufacturing projects to PMI, APM and BSI standards" provides readers with contents including: value management; health, safety and environment; information management; communication; team building and motivation; leadership; negotiation; conflict management and dispute resolution; governance; project close-out and handover;...
291 p umt 23/09/2023 39 0
Từ khóa: Project management planning and control, Managing engineering, Value management, Information management, Security arrangements, Geographical separation, Project management capability, Construction philosophy
Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...
834 p umt 22/08/2023 46 0
Từ khóa: Marketing management, Marketing management (15th edition), Philip Kotler, Kevin lane Keller, Capturing marketing insights. Building strong brands, Communicating value, Integrated marketing communications
Ebook Strategic marketing management (8th edition) - Alexander Chernev
Ebook "Strategic marketing management (8th edition)" outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution.
307 p umt 22/08/2023 50 0
Từ khóa: Strategic marketing management, Strategic marketing management (8th edition), Alexander Chernev, Strategic marketing, Marketing management, Packaged-goods manufacturers, Value-added service providers
Ebook Marketing management (14e): Part 2
Ebook Marketing management (14e): Part 2 includes contents: Part 5 shaping the market offerings, part 6 delivering value, part 7 communicating value, part 8 creating successful longterm growth, appendix sonic marketing plan.
466 p umt 21/07/2023 39 0
Từ khóa: Ebook Marketing management, Marketing management, Shaping the market offerings, Delivering value, Communicating value, Creating successful longterm growth
Ebook Marketing: An Introduction (Canadian 6th Edition)
The sixth Canadian edition of Marketing: An Introduction makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. Students will see how customer value–creating it and capturing it–drives every good marketing strategy.
737 p umt 21/06/2023 33 0
Từ khóa: Marketing an introduction, Creating and capturing customer value, Company and marketing strategy, Sustainable marketing social, Brand strategy and management
Ebook Marketing management - a relationship approach (2nd edition): Part 1
Part 1 book "Marketing management - a relationship approach" has contents: Analysing relationships in the value chain, competitor analysis and intelligence, customer behaviour, development of the firm’s competitive advantage, identification of the firm’s core competences,...and other contents.
318 p umt 13/06/2023 19 0
Từ khóa: Marketing management, Analysing relationships, The value chain, Competitor analysis, Customer behaviour, Strategic marketing planning
Ebook Knowledge management systems: Value shop creation – Part 2
Ebook Knowledge management systems: Value shop creation – Part 2 presents the following content: Chapter VI: Outsourcing knowledge, Chapter VII: Insourcing knowledge, Chapter VII: Governance knowledge, Section III: Knowledge-intensive value shop organizations, Chapter IX: Police investigation knowledge, Chapter X: Law firm knowledge. Please refer to the documentation for more details.
212 p umt 13/06/2023 11 0
Từ khóa: Ebook Knowledge management systems, Knowledge management systems, Value shop creation, Outsourcing knowledge, Insourcing knowledge, nowledge-intensive value shop organizations
Ebook Knowledge management systems: Value shop creation – Part 1
Ebook Knowledge management systems: Value shop creation – Part 1 presents the following content: Section I: Introduction and background, Chapter I: Value shop configuration, Chapter II: Knowledge management, Chapter III: Knowledge management systems, Chapter IV: Knowledge technology stages, Section II: Knowledge-intensive value shop activities, Chapter V: E-business knowledge. Please refer to the documentation for more details.
131 p umt 13/06/2023 15 0
Từ khóa: Ebook Knowledge management systems, Knowledge management systems, Value shop creation, Knowledge management systems, Knowledge technology stages, Knowledge-intensive value shop activities, E-business knowledge
Ebook Logistics & supply chain management (4th edition): Part 1
Part 1 book "logistics & supply chain management" has contents: logistics, the supply chain and competitive strategy; logistics and customer value, measuring logistics costs and performance; matching supply and demand;...and other contents.
132 p umt 12/06/2023 9 0
Từ khóa: Supply chain management, The supply chain, Competitive strategy, Matching supply, Measuring logistics costs, Customer value, The supply chain
Ebook Logistics and supply chain management: creating value-adding networks (4th ed): Part 1
Ebook Logistics and supply chain management: creating value-adding networks (4th ed): Part 1 presents the following content: Chapter 1: Logistics, the supply chain and competitive strategy; Chapter 2: Logistics and customer value; Chapter 3: Measuring logistics costs and performance; Chapter 4: Matching supply and demand; Chapter 5: Creating the responsive supply chain; Chapter 6: Strategic lead-time management. Please refer to the...
152 p umt 12/06/2023 22 1
Từ khóa: Supply chain management, Logistics and supply chain management, Supply chain, Competitive strategy, Customer value, Strategic lead-time management
Ebook Marketing an introduction: Part 2
Part 2 book “Marketing an introduction” has contents: Marketing channels and supply chain management, retailing and wholesaling, communicating customer value - advertising, sales promotion and public relations, marketing in the digital age,… and other contents.
289 p umt 12/12/2022 29 0
Từ khóa: Marketing an introduction, Marketing channels, Supply chain management, Communicating customer value, Public relations, Marketing in the digital age, The global marketplace
Ebook Real estate investing for dummies - Eric Tyson, Robert S. Griswold
Ebook Real estate investing for dummies presents the following content: Part I: Stacking real estate up against other investments; Part II: How to get the money: raising capital and financing; Part III: Finding and evaluating properties; Part IV: Operating the property; Part V: The part of tens; Appendix: Sample purchase agreement.
395 p umt 12/12/2022 21 0
Từ khóa: Capital and Financing, Evaluating Properties, Risk Management, Valuing Property, Real Estate Investments, Property Flips
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