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Ebook Principles of marketing (14th ed): Part 2
Ebook Principles of marketing (14th ed): Part 2 includes contents: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 23/03/2024 13 0
Từ khóa: Ebook Principles of marketing, Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
Ebook Microeconomics (8th ed.) - Robert S. Pindyck & Daniel L. Rubinfeld
This book "Ebook Microeconomics (8th ed.)" that provides a treatment of microeconomic theory that stresses the relevance and application to managerial and public policy decision making. This edition includes a number of new topics, updated examples, and improved exposition of existing materials...
771 p umt 21/06/2023 50 0
Từ khóa: Ebook Microeconomics, Markets and prices, Competitive Markets, Market structure and competitive strategy, Market failure, General equilibrium and economic efficiency
Ebook Marketing management - a relationship approach (2nd edition): Part 2
Part 2 book "Marketing management - a relationship approach" has contents: Segmentation, targeting, positioning and competitive strategies; csr strategy and the sustainable global value chain; establishing, developing and managing buyer–seller relationships; product and service decisions; pricing decisions,...and other contents.
379 p umt 13/06/2023 27 0
Từ khóa: Marketing management, Competitive strategies, Service decisions, Pricing decisions, Communication decisions, Distribution decisions
Ebook Logistics & supply chain management (4th edition): Part 1
Part 1 book "logistics & supply chain management" has contents: logistics, the supply chain and competitive strategy; logistics and customer value, measuring logistics costs and performance; matching supply and demand;...and other contents.
132 p umt 12/06/2023 9 0
Từ khóa: Supply chain management, The supply chain, Competitive strategy, Matching supply, Measuring logistics costs, Customer value, The supply chain
Ebook Logistics and supply chain management: creating value-adding networks (4th ed): Part 1
Ebook Logistics and supply chain management: creating value-adding networks (4th ed): Part 1 presents the following content: Chapter 1: Logistics, the supply chain and competitive strategy; Chapter 2: Logistics and customer value; Chapter 3: Measuring logistics costs and performance; Chapter 4: Matching supply and demand; Chapter 5: Creating the responsive supply chain; Chapter 6: Strategic lead-time management. Please refer to the...
152 p umt 12/06/2023 22 1
Từ khóa: Supply chain management, Logistics and supply chain management, Supply chain, Competitive strategy, Customer value, Strategic lead-time management
Ebook Principles of marketing (14/E): Part 2
Ebook Principles of marketing (14/E): Part 2 presents the following content: New product development and product life-cycle strategies, pricing strategies, retailing and wholesaling, advertising and public relations, personal selling and sales promotion, creating competitive advantage, the global marketplace,... and other contents.
374 p umt 12/12/2022 28 0
Từ khóa: Principles of marketing, New product development, Product life-cycle strategies, Public relations, Personal selling, Creating competitive advantage
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