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Ebook Global marketing (Fourth edition): Part 2
Ebook Global marketing (Fourth edition): Part 2 includes contents: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.
270 p umt 21/02/2024 15 0
Từ khóa: Ebook Global marketing, Global marketing, Global product strategies, Global markets, Managing global distribution channels, Managing global advertising, Organizing for global marketing
Ebook Strategic marketing management: Part 2
Ebook Strategic marketing management: Part 2 includes contents: Chapter 9 marketing implementation; chapter 10 product management and development; chapter 11 the management of services and not-for-profit marketing; chapter 12 branding and brand management; chapter 13 the promotional mix; chapter 14 pricing and distribution; chapter 15 direct marketing; chapter 16 the application of strategic marketing to various business contexts; chapter 17...
258 p umt 26/01/2024 5 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, Product management, Not-for-profit marketing, Direct marketing
Lecture Operations and supply chain management - Chapter 13: Global sourcing and procurement
The main goals of this chapter are to: Understand how important sourcing decisions go beyond simple material purchasing decisions, demonstrate the “bullwhip effect” and how it is important to synchronize the flow of material between supply chain partners, describe how characteristics of supply and demand have an impact on structuring supply chains,...
15 p umt 26/01/2024 14 0
Từ khóa: Supply chain management, Supply chain processes, Supply chain, Global sourcing, Strategic sourcing, Innovative products
Lecture Operations and supply chain management - Chapter 9: Material requirements planning
After reading the material in this chapter, you should be able to: Describe what MRP is and where it is best applied, understand the source of the information used by the system, demonstrate how to do an MRP “explosion,” explain how order quantities are calculated in MRP systems.
15 p umt 26/01/2024 13 0
Từ khóa: Supply chain management, Supply chain processes, Supply chain, Enterprise resource planning, Material requirements planning, Product demand sources
Lecture Operations and supply chain management - Chapter 12: Lean supply chains
Lecture Operations and supply chain management - Chapter 12: Lean supply chains. After reading the material in this chapter, you should be able to: Explain what lean production is, describe how a pull production system works, understand toyota production system concepts, summarize important attributes of a lean supply chain,...
15 p umt 26/01/2024 13 0
Từ khóa: Supply chain management, Supply chain processes, Supply chain, Lean supply chains, Lean production, Lean supply chain design
Lecture Supply chain management - Chapter 2: Supply chain planning
Lecture Supply chain management - Chapter 2: Supply chain planning, help students should be able to: gain a conceptual appreciation of the business activities that drive supply chain operations; exercise a high-level understanding of activities involved in supply chain planning; understand basic concepts of demand forecasting and inventory management;...
17 p umt 23/12/2023 12 0
Từ khóa: Lecture Supply chain management, Supply chain management, Supply chain planning, Demand planning, Product pricing, SCOR framework levels, Integrating supply chain requirements, Sourcing in supply chain
Lecture Supply chain management - Chapter 4: Making
Lecture Supply chain management - Chapter 4: Making, help students should be able to: the role of Production management and OM in business strategy; detail the 10 strategic decisions of OM; find the good locations for facilities; know how to manage the Production capability; understand the process of producing new product;...
26 p umt 23/12/2023 11 0
Từ khóa: Lecture Supply chain management, Supply chain management, Operation management perspectives, Production capability management, Lean production, Supply chain operations, Role of production
Ebook Managing reverse logistics or reversing logistics management: Part 2
Part 2 book "Managing reverse logistics or reversing logistics management" includes content: Inventory management - a critical analysis of assumptions; inventory management with product returns - the value of information; reverse logistics research - what does the future bring; concluding remarks.
150 p umt 23/10/2023 26 0
Từ khóa: Managing reverse logistics, Reversing logistics management, Concluding remarks, Reverse logistics research, Inventory management, Product returns
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