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Lecture Marketing management: Chapter 3 - Phillip Kotler, Kevin Lane Keller
Chapter 3 - Collecting information and forecasting demand. After studying this chapter you will be able to understand: What are the components of a modern marketing information system? What are useful internal records for such a system? What makes up a marketing intelligence system? What are some influential macroeconomic developments? How can companies accurately measure and forecast demand?
28 p umt 23/03/2024 6 0
Từ khóa: Marketing management, Lecture Marketing management, Marketing strategies, Marketing plan, Collecting information, Forecasting demand
Lecture Operations and supply chain management - Chapter 9: Material requirements planning
After reading the material in this chapter, you should be able to: Describe what MRP is and where it is best applied, understand the source of the information used by the system, demonstrate how to do an MRP “explosion,” explain how order quantities are calculated in MRP systems.
15 p umt 26/01/2024 13 0
Từ khóa: Supply chain management, Supply chain processes, Supply chain, Enterprise resource planning, Material requirements planning, Product demand sources
Lecture Supply chain management - Chapter 2: Supply chain planning
Lecture Supply chain management - Chapter 2: Supply chain planning, help students should be able to: gain a conceptual appreciation of the business activities that drive supply chain operations; exercise a high-level understanding of activities involved in supply chain planning; understand basic concepts of demand forecasting and inventory management;...
17 p umt 23/12/2023 12 0
Từ khóa: Lecture Supply chain management, Supply chain management, Supply chain planning, Demand planning, Product pricing, SCOR framework levels, Integrating supply chain requirements, Sourcing in supply chain
Ebook Operations management in the supply chain (7th edition): part 2
Part 2 book "operations management in the supply chain" has contents: independent demand inventory, materials requirements planning and erp, supply chain management, sourcing, global logistics, case studies.
217 p umt 12/06/2023 12 0
Từ khóa: Operations management in the supply chain, The supply chain, Independent demand inventory, Materials requirements planning, Supply chain management, Global logistics, Case studies
Ebook Principles of supply chain management (3rd edition): Part 1
Part 1 book "Principles of supply chain management (3rd edition)" presents the following content: Introduction to supply chain management, purchasing management, creating and managing supplier relationships, ethical and sustainable sourcing, demand forecasting, resource planning systems, inventory management,....and other contents.
320 p umt 12/06/2023 12 0
Từ khóa: Supply chain management, Purchasing management, Sustainable sourcing, Demand forecasting, Resource planning systems, Inventory management
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