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Ebook Global marketing (9th ed): Part 2
Ebook Global marketing (9th ed): Part 2 includes contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.
295 p umt 23/03/2024 14 0
Từ khóa: Global marketing, Product decisions, Pricing decisions, Global marketing channels, Physical distribution, Strategic elements, Competitive advantage
Lecture Supply chain management - Chapter 5: Delivering/Distribution
Lecture Supply chain management - Chapter 5: Delivering/Distribution, help students should be able to: gain the physical distribution aspect of supply chains; apply the principles of physical distribution into practice; calculate distribution costs;...
30 p umt 23/12/2023 9 0
Từ khóa: Lecture Supply chain management, Supply chain management, Physical distribution activities, Delivery scheduling, Members in distribution channel, Distribution channels system, Calculate distribution costs
Part 1 of ebook "The handbook of logistics and distribution management: Understanding the supply chain (5th edition)" presents the following content: concepts of logistics and distribution; customer service and logistics; planning for logistics; procurement and inventory decisions; warehousing and storage;...
395 p umt 21/07/2023 36 0
Từ khóa: The handbook of logistics and distribution management, The supply chain, Channels of distribution, Physical distribution channel, Planning framework for logistics, Logistics network planning, Manufacturing logistics
Ebook Global marketing (9/E): Part 2
(BQ) Part 2 book "Global marketing" has contents: Brand and product decisions in global marketing, pricing decisions, global marketing channels and physical distribution, global marketing and the digital revolution, strategic elements of competitive advantage,... and other contents.
295 p umt 13/06/2023 11 0
Từ khóa: Global marketing, Product decisions, Pricing decisions, Global marketing channels, Physical distribution, Strategic elements, Competitive advantage
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