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Ebook International business: The challenges of globalization (Eighth edition - Global edition) - Part 2 includes contents: International financial markets, international monetary system, international strategy and organization, analyzing international opportunities, selecting and managing entry modes,... and other contents.
211 p umt 20/04/2024 8 0
Từ khóa: Ebook International business, International business, International financial markets, International monetary system, International strategy, Managing entry modes
Ebook International marketing management: Text and cases - Part 1
Ebook International marketing management: Text and cases - Part 1 includes contents: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.
279 p umt 20/04/2024 9 0
Từ khóa: Ebook International marketing management, International marketing management, International marketing, International environment, International pricing, International business-to-business marketing
Ebook International marketing management: Text and cases - Part 2
Ebook International marketing management: Text and cases - Part 2 includes contents: International marketing concepts, market competitive forces worldwide, advertising and promotion in international markets, international public relations, international marketing research, distribution of goods worldwide,…and other contents.
306 p umt 20/04/2024 7 0
Từ khóa: Ebook International marketing management, International marketing management, International marketing, International marketing concepts, Market competitive forces worldwide, Imarket competitive forces worldwide
Ebook Principles of marketing (14th ed): Part 1
Ebook Principles of marketing (14th/ed): Part 1 includes contents: Analyzing the marketing environment, managing marketing information to gain customer insights, consumer markets and consumer buyer behavior, business markets and business buyer behavior,... and other conetnents.
366 p umt 23/03/2024 11 0
Từ khóa: Ebook Principles of marketing, Principles of marketing, Analyzing the marketing environment, Managing marketing, Consumer buyer behavior, Business markets, Business buyer behavior
Lecture Marketing management: Chapter 1 - Phillip Kotler, Kevin Lane Keller
Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to often-complex challenges amid profound changes in the 21st century marketing environment. In this lecture, we describe how top marketers balance discipline and imagination to address these new marketing realities. In the first...
25 p umt 23/03/2024 7 0
Từ khóa: Marketing management, Lecture Marketing management, Core marketing, Integrated marketing, Marketing mix, Marketing management tasks
Lecture Marketing management: Chapter 3 - Phillip Kotler, Kevin Lane Keller
Chapter 3 - Collecting information and forecasting demand. After studying this chapter you will be able to understand: What are the components of a modern marketing information system? What are useful internal records for such a system? What makes up a marketing intelligence system? What are some influential macroeconomic developments? How can companies accurately measure and forecast demand?
28 p umt 23/03/2024 6 0
Từ khóa: Marketing management, Lecture Marketing management, Marketing strategies, Marketing plan, Collecting information, Forecasting demand
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