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Lecture Marketing management: Chapter 1 - Phillip Kotler, Kevin Lane Keller
Good marketing is no accident, but a result of careful planning and execution using state-of-the-art tools and techniques. It becomes both an art and a science as marketers strive to find creative new solutions to often-complex challenges amid profound changes in the 21st century marketing environment. In this lecture, we describe how top marketers balance discipline and imagination to address these new marketing realities. In the first...
25 p umt 23/03/2024 7 0
Từ khóa: Marketing management, Lecture Marketing management, Core marketing, Integrated marketing, Marketing mix, Marketing management tasks
Ebook Marketing management (15th edition) - Philip Kotler, Kevin lane Keller
Ebook "Marketing management (15th edition)" is a landmark entry in the long successful history of the market leader. With the 15th edition, great care was taken to provide an introductory guide to marketing management that truly reflects the modern realities of marketing. In doing so, classic concepts, guidelines, and examples were retained while new ones were added as appropriate. Three broad forces—globalization, technology, and social...
834 p umt 22/08/2023 46 0
Từ khóa: Marketing management, Marketing management (15th edition), Philip Kotler, Kevin lane Keller, Capturing marketing insights. Building strong brands, Communicating value, Integrated marketing communications
Ebook Supply chain logistics management: Part 1
Part 1 of ebook "Supply chain logistics management" presents the following content: logistics in supply chain management; 21st-century supply chains; lean logistics; customer accommodation; market distribution strategy; procurement and manufacturing strategies; operational integration; technology structure; information networks; enterprise resource planning and execution systems; advanced planning and scheduling;...
301 p umt 21/07/2023 44 0
Từ khóa: Supply chain logistics management, Logistics management, Logistics in supply chain management, Customer accommodation, Market distribution strategy, Operational integration, Enterprise resource planning
Ebook International marketing (15/E): Part 2
Continued part 1, part 2 of the document International marketing has contents: Global marketing management - planning and organization, products and services for consumers, products and services for businesses, international marketing channels, integrated marketing communications and international advertising,... and other contents.
293 p umt 13/06/2023 12 0
Từ khóa: International marketing, Global marketing management, International marketing channels, Integrated marketing communications, International advertising
Ebook Sustainability in logistics and supply chain management: Part 1
Ebook Sustainability in logistics and supply chain management: Part 2 presents the following content: Closed-loop supply chains forcradle to cradle products; building sustainability into the value co creation in supply chains; social media effect on sustainable products purchase; market barrier integrated approach for manufacturing footprint decision support,...and other contents.
161 p umt 12/06/2023 11 0
Từ khóa: Sustainability in logistics, Supply chain management, Closed-Loop supply chains forcradle, Manufacturing footprint decision support, Market barrier integrated approach
Ebook Contemporary marketing (15th edition): Part 2
Part 2 book "Contemporary marketing" has contents: Marketing channels and supply chain management; retailers, wholesalers, and direct marketers; integrated marketing communications; advertising and public relations; personal selling and sales promotion,...and other contents.
358 p umt 13/12/2022 13 0
Từ khóa: Contemporary marketing, Supply chain management, Direct marketers, Integrated marketing communications, Public relations, Personal selling, Sales promotion
Ebook Export-Import theory, practices, and procedures (Second edition): Part 1
Part 1 of ebook "Export-Import theory, practices, and procedures (Second edition)" provide readers with content about: overview of international trade; export marketing and strategy; executing the transactions; payment terms and procedures;... Please refer to the part 1 of ebook for details!
315 p umt 12/12/2022 17 0
Từ khóa: Export-Import theory practices and procedures, Export-Import theory practices and procedures (Second edition), International trade, Regional integration agreements (RIAs), International transfer pricing, International market assessment
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