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Lecture Marketing management: Chapter 3 - Phillip Kotler, Kevin Lane Keller
Chapter 3 - Collecting information and forecasting demand. After studying this chapter you will be able to understand: What are the components of a modern marketing information system? What are useful internal records for such a system? What makes up a marketing intelligence system? What are some influential macroeconomic developments? How can companies accurately measure and forecast demand?
28 p umt 23/03/2024 6 0
Từ khóa: Marketing management, Lecture Marketing management, Marketing strategies, Marketing plan, Collecting information, Forecasting demand
Ebook Principles of supply chain management (3rd edition): Part 1
Part 1 book "Principles of supply chain management (3rd edition)" presents the following content: Introduction to supply chain management, purchasing management, creating and managing supplier relationships, ethical and sustainable sourcing, demand forecasting, resource planning systems, inventory management,....and other contents.
320 p umt 12/06/2023 12 0
Từ khóa: Supply chain management, Purchasing management, Sustainable sourcing, Demand forecasting, Resource planning systems, Inventory management
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