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Ebook Rethinking knowledge management: From knowledge objects to knowledge processes - Part 2
Ebook Rethinking knowledge management: From knowledge objects to knowledge processes - Part 2 presents the following content: Consumer knowledge, social sensemaking and negotiated brand identity, knowledge processes and organizational learning, management of the knowing and the known in transactional theory of action (TTA), knowing and indexical psychology.
169 p umt 13/06/2023 14 0
Từ khóa: Ebook Rethinking knowledge management, Knowledge management, Rethinking knowledge management, Consumer knowledge, Social sensemaking, Negotiated brand identity
Ebook Consumer behavior & marketing strategy (9th edition): Part 1
Ebook Consumer behavior & marketing strategy (9th edition): part 1 presents the following content: Introduction to consumer behavior and marketing strategy, a framework for consumer analysis, introduction to affect and cognition, consumers' product knowledge and involvement, attention and comprehension, attitudes and intentions, consumer decision making.
296 p umt 12/12/2022 18 0
Từ khóa: Consumer decision making, Consumer behavior, Marketing strategy, A framework for consumer analysis, Consumers' product knowledge
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