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Ebook International marketing (15/E): Part 1
Part 1 of the document International marketing has contents: History and geography - the foundations of culture, cultural dynamics in assessing global markets, culture, management style, and business systems, the political environment - a critical concern, the international legal environment - playing by the rules,... and other contents.
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Ebook Strategic management: A competitive advantage approach (Sixteenth edition) - Part 1
Ebook Strategic management: A competitive advantage approach (Sixteenth edition) - Part 1 presents the following content: The nature of strategic management, the business vision and mission, the external assessment, the internal assessment, strategies in action, strategy analysis and choice,...
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Từ khóa: Strategic management, Strategy analysis, The external assessment, The internal assessment, Strategic management, The business vision
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