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Ebook Strategic international management: Text and cases (3rd edition): Part 1
Part 1 of ebook "Strategic international management: Text and cases" provides readers with contents including: introduction to strategic international management; multinational corporations as networks; the integration/responsiveness- and the AAA-frameworks; important international management theories; the external environment; the role of country culture in international management...
231 p umt 25/05/2024 6 0
Từ khóa: Strategic international management, International management, The AAA-Frameworks, Motives for Internationalisation, The external environment, Competitive advantage, International management theories
Ebook Strategic international management: Text and cases (3rd edition): Part 2
Continued part 1, part 2 of ebook "Strategic international management: Text and cases" provides readers with contents including: international coordination; corporate culture as coordination mechanism; foreign operation modes; basic types of foreign operation modes; international alliances; selected value chain activities; selected international business functions; international human resource management;...
323 p umt 25/05/2024 3 0
Từ khóa: Strategic international management, International management, International coordination, Foreign operation modes, Selected value chain activities, International human resource management
Ebook Lean transportation management: Using logistics as a strategic differentiator - Part 1
Part 1 of ebook "Lean transportation management: Using logistics as a strategic differentiator" has presents the following content: the voices; lean thinking; lean principles; lean culture; lean leadership; lean tools; lean maturity; transportation; location and flow types; outbound process; inbound process; shipment preparation; transportation modalities; costs and transit-times; incoterms® rules; trade compliance; total cost of ownership;...
135 p umt 23/03/2024 23 0
Từ khóa: Lean transportation management, Strategic differentiator, Lean thinking, Lean principles, Shipment preparation, Transportation modalities, Trade compliance
Ebook Lean transportation management: Using logistics as a strategic differentiator - Part 2
Continued part 1, part 2 of ebook "Lean transportation management: Using logistics as a strategic differentiator" has presents the following content: transportation management; commodity strategy; carrier selection process; carrier review process; complaint and claim handling; network optimization; benchmarking; outsourcing; sustainability; quality management system; transportation management system; transportation management maturity; lean...
158 p umt 23/03/2024 19 0
Từ khóa: Lean transportation management, Strategic differentiator, Transportation management, Commodity strategy, Network optimization, Quality management system, Transportation management system
Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller
Chapter 2 - Developing marketing strategies and plans. This chapter begins by examining some of the strategic marketing implications in creating customer value. We’ll look at several perspectives on planning and describe how to draw up a formal marketing plan.
38 p umt 23/03/2024 8 0
Từ khóa: Marketing management, Lecture Marketing management, Customer value, Strategic planning, Developing marketing strategies, Marketing plan
Ebook Strategic marketing management: Part 1
Ebook Strategic marketing management: Part 1 includes contents: Chapter 1 introduction to strategic marketing management; chapter 2 marketing and the strategic marketing planning process; chapter 3 emerging marketing philosophies; chapter 4 marketing information, analysis and research; chapter 5 marketing and strategic choice; chapter 6 auditing the marketing mix; chapter 7 consumer markets and consumer behaviour; chapter 8 marketing planning.
242 p umt 26/01/2024 8 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, The strategic marketing planning process, Marketing information, Strategic choice, Auditing the marketing mix
Ebook Strategic marketing management: Part 2
Ebook Strategic marketing management: Part 2 includes contents: Chapter 9 marketing implementation; chapter 10 product management and development; chapter 11 the management of services and not-for-profit marketing; chapter 12 branding and brand management; chapter 13 the promotional mix; chapter 14 pricing and distribution; chapter 15 direct marketing; chapter 16 the application of strategic marketing to various business contexts; chapter 17...
258 p umt 26/01/2024 4 0
Từ khóa: Ebook Strategic marketing management, Strategic marketing management, Strategic marketing, Product management, Not-for-profit marketing, Direct marketing
Lecture Operations and supply chain management - Chapter 13: Global sourcing and procurement
The main goals of this chapter are to: Understand how important sourcing decisions go beyond simple material purchasing decisions, demonstrate the “bullwhip effect” and how it is important to synchronize the flow of material between supply chain partners, describe how characteristics of supply and demand have an impact on structuring supply chains,...
15 p umt 26/01/2024 14 0
Từ khóa: Supply chain management, Supply chain processes, Supply chain, Global sourcing, Strategic sourcing, Innovative products
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