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Ebook Global marketing (9th ed): Part 1
Ebook Global marketing (9th ed): Part 1 includes contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, global information systems and market research, importing, exporting, and sourcing,... and other contents.
316 p umt 23/03/2024 9 0
Từ khóa: The global economic environment, The global trade environment, Global marketing, Cultural environments, Market research, Information systems
Ebook Mastering import & export management (Second edition): Part 1
Ebook Mastering import & export management (Second edition): Part 1 includes contents: Purchasing management skill sets in foreign markets, risk management in international business, technology in global trade, global personnel deployment and structure, developing resources in the import/export supply chain management,... and other contents.
241 p umt 21/02/2024 11 0
Từ khóa: Mastering import management, Mastering export management, Mastering import and export management, Purchasing management skill, Global trade, Export supply chain management, International business
Ebook Global supply chain management and international logistics: Part 2 - Alan E. Branch
Continued part 1, part 2 of ebook "Global supply chain management and international logistics" provides readers with contents including: international transport; operations management; security global supply chain; specialised software in the supply chain process; global trade scene; a strategic focus; supply chain operations - a focus on adding value to brand management; the software-driven process;...
94 p umt 23/10/2023 30 1
Từ khóa: Global supply chain management, International logistics, Alan E. Branch, International transport, Operations management, Security global supply chain, Global trade scene
Ebook Global marketing (9/E): Part 1
(BQ) Part 1 book "Global marketing" has contents: Introduction to global marketing, the global economic environment, the global trade environment, social and cultural environments, global information systems and market research, importing, exporting, and sourcing,... and other contents.
316 p umt 13/06/2023 8 0
Từ khóa: The global economic environment, The global trade environment, Global marketing, Cultural environments, Market research, Information systems
Ebook Global Marketing: Phần 2
Global Marketing, Fifth Edition, builds on the worldwide success of the previous editions of Principles of Global Marketing and Global Marketing. Those books took an environmental and strategic approach by outlining the major dimensions of the global business environment. We also provided a set of conceptual and analytical tools that would prepare students to successfully apply the four Ps to global marketing.
315 p umt 13/06/2023 10 0
Từ khóa: Global Marketing, Ebook Global Marketing, Global marketing environment, Global trade environment, Cultural Environments, Global Information Systems
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