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Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2
Ebook Global marketing: Foreign entry, local marketing, & global management (Fifth edition) – Part 2 includes contents: Chapter 7: Understanding local customers; Chapter 8: Local marketing in mature markets; Chapter 9: Local marketing in new growth markets; Chapter 10: Local marketing in emerging markets; Chapter 11: Global marketing strategy; Chapter 12: Global products and services; Chapter 13: Global branding; Chapter 14: Global pricing;...
465 p umt 21/07/2023 70 0
Từ khóa: Ebook Global marketing, Global marketing, Foreign entry, Local marketing, Global management, Local marketing in emerging markets, Global marketing strategy
Ebook Housing finance in emerging markets
Ebook Housing finance in emerging markets present the content: the challenges of housing finance; housing finance and financial inclusion; government policies and their implications for housing finance; regulation and access to finance; wholesale funding instruments; primary mortgage market development in emerging markets – is the central and eastern Europe experience replicable in sub-saharan Africa...
256 p umt 13/12/2022 97 0
Từ khóa: Housing finance in emerging markets, Housing finance, Emerging markets, Challenges of housing finance, Wholesale funding instruments
Ebook Marketing 3.0: From products to customers to the human spirit - Part 2
Ebook Marketing 3.0: From products to customers to the human spirit - Part 2 presents the following content: Chapter seven: delivering socio-cultural transformation, chapter eight: creating emerging market entrepreneurs, chapter nine: striving for environmental sustainability, chapter ten: putting it all together.
71 p umt 09/12/2022 16 0
Từ khóa: Ebook Marketing, Philip Kotler, Marketing 3.0, Human spirit, Delivering socio-cultural transformation, Creating emerging market entrepreneurs
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