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Ebook Strategic international management: Text and cases (3rd edition): Part 2
Continued part 1, part 2 of ebook "Strategic international management: Text and cases" provides readers with contents including: international coordination; corporate culture as coordination mechanism; foreign operation modes; basic types of foreign operation modes; international alliances; selected value chain activities; selected international business functions; international human resource management;...
323 p umt 25/05/2024 3 0
Từ khóa: Strategic international management, International management, International coordination, Foreign operation modes, Selected value chain activities, International human resource management
Lecture Marketing management: Chapter 2 - Phillip Kotler, Kevin Lane Keller
Chapter 2 - Developing marketing strategies and plans. This chapter begins by examining some of the strategic marketing implications in creating customer value. We’ll look at several perspectives on planning and describe how to draw up a formal marketing plan.
38 p umt 23/03/2024 8 0
Từ khóa: Marketing management, Lecture Marketing management, Customer value, Strategic planning, Developing marketing strategies, Marketing plan
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