Sport Governance is essential reading for practitioners working and volunteering in the sport industry and upper level undergraduate and postgraduate students enrolled in sport and leisure management programs.

 122 p umt 12/12/2022 14 0 Download

Ebook National Identity and Global Sports Events presents the following content: Culture, Politics, and Spectacle in the Global Sports Event—An Introduction; The Theory of Spectacle: Reviewing Olympic Ethnography; Italy 1934: Football and Fascism; Berlin 1936: The Most Controversial Olympics; England 1966: Traditional and Modern? Mexico City 1968: Sombreros and Skyscrapers; Munich 1972: Re-presenting the Nation; Argentina 1978: Military...

 256 p umt 11/12/2022 48 0 Download

This book presents the first detailed economic analysis of professional football at club level, using a combination of economic reasoning andstatistical and econometric analysis. Most of the original empirical research reported in the book is based on English club football. A wide range of international comparisons helps to emphasise the broader relevance as well as the unique characteristics of the English experience.Specific topics include:...

 478 p umt 11/12/2022 14 0 Download

Managing Football: An International Perspective therefore sets out to examine football in this context. It is recognised that football has a proud,noble heritage as a cultural asset that is worth preserving. However, the underlying premise of the book is that football today faces a future that increasingly requires people involved in, or associated with, the sport to adopta professional, strategic, and sometimes...

 515 p umt 11/12/2022 16 0 Download

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.

 225 p umt 11/12/2022 10 0 Download

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.

 245 p umt 11/12/2022 13 0 Download

This is puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the evolution of marketing strategies in the world of sport.

 178 p umt 11/12/2022 16 0 Download

The world of sport is saturated with the signs and images of multinational corporations. But what effect does the relationship between sport and international corporate capitalism have on national identities? From the growth of women's soccer in the US to the corporate use of sport after 9/11, sporting events and their corporate partners have a profound impact on collective imaginations. Sport and Corporate Nationalisms explores the logics and...

 126 p umt 11/12/2022 19 0 Download

This new textbook examines the role that social psychology has in the explanation of exercise and sport behaviour. It devotes considerable attention to key social psychological issues within the two disciplines; health-related exercise behaviour and the behaviour of competitive sport participants and the spectators of elite sport.

 140 p umt 11/12/2022 29 0 Download

The Social Psychology of Exercise and Sport is key reading for undergraduate and postgraduate students on social or sport psychology courses and on health-related or sports science courses. Illustrated throughout with practical guidelines for researchers and practitioners, it is also a valuable resource for professionals interested in understanding and changing the behaviour of exercise participants and athletes.

 140 p umt 11/12/2022 17 0 Download

The book covers the key areas of scientific knowledge in sport and is divided into: physiology and biochemistry; nutrition; anthropometry; immunology; cell biology; biomechanics, engineering and ergonomics; psychology; pharmacology; limitations to performance; special populations; and exercise and health.

 214 p umt 11/12/2022 15 0 Download

Presented in a clear style and format, The Olympic Textbook of Science in Sport, draws on the expertise of an international collection of contributors who are recognized as leaders in their respective fields. It will be indispensable for all sport scientists and medical doctors who serve athletes and sports teams and is an invaluable reference for students of sport and exercise science.

 204 p umt 11/12/2022 15 0 Download