Part 1 book “International marketing” has contents: Trade theories and economic development, trade distortions and marketing barriers, political environment, legal environment, marketing research and information system, foreign market entry strategies,… and other contents.

 296 p umt 13/12/2022 54 0 Download

Part 2 book “International marketing” has contents: Product strategies - branding and packaging decisions, channels of distribution, physical distribution and documentation, sources of financing and international money markets, currencies and foreign exchange,… and other contents.

 323 p umt 13/12/2022 31 0 Download

Ebook Transportation: A global supply chain perspective (Ninth edition): Part 1 presents the following content: Transportation and the economy, transportation technology and systems, costing and pricing for transportation, motor carriers,... and other contents.

 220 p umt 12/12/2022 44 0 Download

Ebook Transportation: A global supply chain perspective (Ninth edition): Part 2 presents the following content: Water carriers and pipelines, transportation risk management, global transportation management, governmental roles in transportation, issues and challenges for global supply chains. Invite you to refer.

 298 p umt 12/12/2022 17 0 Download

(BQ) Part 2 ebook "International business" has contents: Marketing strategy, human resource management strategy, political risk and negotiation strategies, international financial management, corporate strategy and national competitiveness, emerging economies, ethics and the natural environment,...and other contents.

 355 p umt 12/12/2022 19 0 Download

Part 1 ebook "International business" has contents: Regional and global strategy, the multinational enterprise, the multinational enterprise, international politics, international culture, international culture, international financial markets and institutions, multinational strategy, organizing strategy, organizing strategy.

 344 p umt 12/12/2022 32 0 Download

Ebook International marketing management: Text and cases - Part 1 presents the following content: International marketing - Buyer’s Profile; international environment for business, customer, competition and controls; international pricing; international business-to-business marketing;... and other contents.

 279 p umt 12/12/2022 25 0 Download

Ebook International marketing management: Text and cases - Part 2 presents the following content: International marketing concepts, market competitive forces worldwide, advertising and promotion in international markets, international public relations, international marketing research, distribution of goods worldwide,…and other contents.

 306 p umt 12/12/2022 12 0 Download

Ebook Global marketing (4/E): Part 2 presents the following content: Introduction to global marketing, the global economy, cultural and social forces, political and regulatory climate, global markets, global competitors, global marketing research,... and other conetnts.

 307 p umt 12/12/2022 24 0 Download

Ebook Global marketing (4/E): Part 2 presents the following content: Global product strategies, pricing for international and global markets, managing global distribution channels, global promotion strategies, managing global advertising, organizing for global marketing,... and other contents.

 270 p umt 12/12/2022 40 0 Download

Ebook International marketing (4/E): Part 1 presents the following content: The scope and challenge of international marketing, the dynamics of international markets, cultural dynamics in international marketing, the international political and legal environment,... and other contents.

 357 p umt 12/12/2022 44 0 Download

Ebook International marketing (4/E): Part 2 presents the following content: Product decisions for international markets, marketing industrial products and business services, international distribution and retailing, pricing for international markets, international promotion and advertising...

 389 p umt 12/12/2022 37 0 Download